From Coin Update News:
Franklin Pierce Presidential Dollar Rolls went on sale at the US Mint on May 20, 2010. In the debut period, sales of 23,960 of the Philadelphia Mint rolls and 24,160 of the Denver Mint rolls were recorded. These amounts are 2,048 and 1,261 behind the debut figures for the previously released rolls featuring Millard Fillmore, suggesting that collector's attention may have faded.
